Amazon Kindle Fire ships on November 15th.
It isn’t much of a secret among tech circles that Jeff Bezos and company will be releasing a new tablet. Starting at 10Am Eastern Standard time, today Amazon is holding a press conference to reveal more about the new kindle offerings to the public. Today the anticipatory hype has swelled to flood advisory levels as the Amazon “Fire” Tablet represents many things to many people. Let’s try and improve the Signal to Noise ratio. We will start by breaking down the various rumor camps.
- There are those who feel it is a competitor to the iPad and all things Apple and Cupertino because of the ecosystem and services Amazon can provide.
- There are those who feel it is Amazons simple competition for the Nook Color.
- Others feel it is the upcoming success story for Android as a whole.
- The Amazon Fire Tablet is said to be running a forked version of Android 2.3 Gingerbread with a complete custom interface and skin. Android is near to releasing their second significant OS since 2.3 which is nicknamed
- Ice Cream Sandwich. At some point the development of these two OS’s are in different courses. which serves really to break the Apps availability between them. This could seriously reduce the amount of apps to the next gen Kindle Tablet, and confuse customers when they can’t find the app they were expecting. Unless this tablet hits critical mass this is a big point of vulnerability.
- Amazon has a huge backend of service (Amazon, Amazon Prime!, Videos on Demand, E-books, Audible audio books, their own App Store, Amazon MP3 and music locker) that give it the ability to privde a serious ecosystem that very few companies can match. None of these services are going to be exclusive to this tablet, so unless Amazon has some exclusive drive in the sky and cloud benefits built in there is not much to see here.
- It is said to lack Google Apps. (no gmail, maps, reader, upcoming propellor, etc. Google offers some very useful apps to lose them would be worse than forcing Bing on unsuspecting purchasers.
The tablet was rushed to market and the hardware is designed and built by the makers of the PlayBook for RIM. It lacks a Camera in the microphone or 3g. of the device.With a 7 inch screen it is easily transportable.
The Nook Color owes much of its success to the ease of botting into full blown Android, and obtaining the full marketplace. How Amazon will do with a separate App Market remains up in the air.
For $199 it does more than enough for most people, but the rumored lack of Google Apps, and a fragmented Market could make this a harder sell than it needed to be.
More to come as it is revealed:
Amazon is bringing a lot to the table. The hardware is far from the main point of discussion.
- Whispersync: Wireless syncing of Video to TV now added. This is a killer feature, which Google and Google TV still hasn’t achieved successfully.
- Gorilla Glass IPS ultra-wide Display
- Dual Core processor
- 14.6 ounces.
- Amazon Cloud Storage
- Amazon MP3 with Music Locker
- Amazon Appstore